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Hirsh, J. B.; Kang, S. K.; Bodenhausen, G. V. . (2012). Personalized Persuasion: Tailoring Persuasive Appeals to Recipients' Personality Traits. Psychological Science, 23(6), 578–581. doi:10.1177/0956797611436349 

An interview with Sci-Hub Founder Alexandra Elbakyan,Who exactly should pay for academic research