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Wojdynski, Bartosz W.; Evans, Nathaniel J. . (2019). The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats. International Journal of Advertising, (), 1–28. doi:10.1080/02650487.2019.1658438 
An interview with Sci-Hub Founder Alexandra Elbakyan,Who exactly should pay for academic research